In the late 1970’s United Airlines produced an advert that spoke more to “business values” than it did for “air travel.” A company president laments the loss of his oldest customer, realizes that the familiar way of doing business has become so much more impersonal and electronic, rather than the old face-to-face, relationship based, handshake to seal the deal way of conducting business. Life-long customers were expected and they were built on “relationships.” He has a plan to set this right, and shares it with his team.
This advert was done prior to e-mail, the Internet, wireless phones, pda’s and the other electronic tools that have become standard in our work. It is as relevant today as it was 30 years ago, maybe more so. View the video below and see how the mesage resonates with you. The overarching theme of the advert has stayed with me ever since I saw it for the first time. I’m so pleased that it can be viewed on YouTube today. Take a look and then share your comments!
The Association of Web Entrepreneurs (AWE) held its inagural 2007 Telesummit on Tuesday September 18. The event was 100% free. If you attended or were unable to attend, the Workbook and Presentations are available (at no cost) for you. The calls were incredible, very educational and inspiring.
To gain access to the Workbook and all of the presentations, all you need to do is to go to the site http://aweconnect.com/blog/2007-awe-telesummit/ scroll down to the entry boxes and register.
Your registration (very easy) sends you an email with the link to the materials, the passcode and will get you the following:
AWE Telesummit Workbook - a collection of articles and tools authored by the featured speakers
Additional links inside the Workbook which access some additional tools for download which were too large to fit
All of the recorded presentations in MP3 format.
These speakers provided the content and their expertise for the Telesummit:
Vicki Viertel - Time Management Secrets
Penny Sansevieri – Red Hot Internet Publicity
Stefanie Hartman – Marketing Strategies from the Guru’s
Raleigh Pinkskey – Maximizing Your Biz-Ability with Viz-Ability
Sheri McConnell – Building a Membership-Based Business
Adam Urbanski – How to Build a Bigger Biz in Less Time
Christina Merkley - Allow Yourself to Become Your Next Self
The biographies of the presenters can be found on the AWE 2007 Telesummit page.
The AWE is a membership organization created (and managed) by Sheri McConnell, dedicated to the personal and professional education of people and companies who use the Web for Internet Marketing and Promotion. All of the details about the AWE (and how to join) can be found at http://www.aweconnect.com.
Sheri McConnell hosts an (almost) weekly free teleseminar that you are welcome to participate in. The teleseminar is called ”Success on the Web,” and (even as a guest) you can get access to the current call as well as the archive of all of the previous calls. All you need to do is to sign up for the AWE newsletter so you can be informed of upcoming calls and get access to the dial-in number if you want to participate “live.”
If you are a Web Entrepreneuer, you will want to gain your (free) access to the Workbook and Presentations. Get access to them today at http://aweconnect.com/blog/2007-awe-telesummit/, and tell others who might be interested.
You just never know what Insights, New, Events, Reources, Tools and Ramblings you will find running around inside Steve Ulrich's ("The Business Startup Resource Mentor") mind at any given time.
The really cool ones, are the one's I want to share with you.
You've arrived at the right place at the right time, for the right reason. It is said that "the teacher arrives when the student is ready."
You're ahead of schedule. Enjoy yourself here, and feel free to leave comments.